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VANCOUVER, Canada – April 3, 2006
 Convedia
Corporation, the global leader in IP media processing for VoIP and IMS
networks, today announced the introduction of eXtended Media Processing™
(eXMP™) technology. eXMP technology will form the technical foundation
for extending Convedia’s proven carrier-class IP media processing
expertise to cover the entire range of media processing deployment options,
from small enterprise customer point solutions running on third-party
platforms such as ATCA®- and Linux™-based servers, up to the
largest carrier-class IMS multi-service deployments running on purpose
built hardware. With the introduction of eXMP technology, Convedia delivers
a “one-stop shop” for IP media processing solutions regardless
of form factor/platform, control protocol, market, and application.
Convedia eXMP technology is the evolution of Convedia’s industry-defining,
carrier-class media processing expertise into a modular, portable technology
suited to the entire range of media processing needs. eXMP technology
is hardware and processor independent, and is optimized to run on dual/multi-core
general purpose CPU- or DSP-based platforms. Solutions using eXMP technology
will comprise multiple configurations, from purpose-built high end media
servers, through ATCA blade and hardware accelerator products, to software-only
implementations running on generic Linux servers or embedded in proprietary
third-party platforms such as routers, switches, and gateways.
For the enterprise telecommunications market, Convedia eXMP technology
gives access to the same media processing features, management, and control
interface options available on existing Convedia media server products,
while extending these capabilities to a broader range of deployment platforms.
“When it comes to media processing, there’s a need for maximum
flexibility in order to address the widest possible range of customers.”
noted Graham Finnie, Senior Analyst at Heavy Reading. “There is
no one form factor that addresses all requirements, so vendors that are
supporting all major platforms and offering both hardware and software
variants are in a better position to meet all the emerging market needs
in this dynamic sector.”
The introduction of Convedia’s eXMP technology delivers compelling
differentiators and benefits for a broad range of network equipment providers,
application developers, service providers, and enterprise customers:
One media processing technology for many deployment
options - eXMP technology extends Convedia’s proven carrier-class
media server features and functionality across all hardware platforms.
eXMP technology can be deployed as a Linux based software-only product
running on general purpose computing platforms, on blade processor products
based on ATCA or BladeCenter™ form-factors, integrated inside
third party routers, switches and gateways or pre-integrated with Convedia
purpose-built media server hardware with dedicated DSP resources. Customers
can now optimally choose and scale platforms based on their requirements,
while maintaining consistent server features and external interfaces,
for a cost-effective, secure media infrastructure.
eXMP Core delivers increased resource efficiency,
assured QoS,
and lower cost per port - eXMP technology includes the eXMP
Core, a component that sits on top of a real-time Linux operating system.
The eXMP Core optimizes the assignment, prioritization, and process
execution across available CPU and/or DSP resources available in any
underlying hardware platform. The eXMP Core increases resource efficiency,
ensures quality of service, and improves cost per port.
Lower cost of ownership - Because
eXMP is a shared technology for all media processing deployments regardless
of size and feature set, implementation costs, integration costs, and
scaling costs are significantly reduced, providing a lower total cost
of ownership. eXMP technology can execute on an entry-level, off-the-shelf
dual processor server, but can then seamlessly scale to blade or purpose-built
hardware platforms.
“As the undisputed market leader, Convedia is uniquely
positioned to understand the technical intricacies of carrier-class IP
multimedia processing for today’s advanced IMS telecommunication
services,” said Grant Henderson, Convedia’s Executive Vice
President of Marketing and Strategy. “With recent advances in off-the-shelf
computing and blade server products, the time is now right to offer our
world-class technology to a wider range of customers on any platform that
is appropriate for their needs. Convedia’s eXMP technology delivers
carrier-class features and deterministic real-time performance on dual-core
and multi-core off-the-shelf hardware, embedded in third-party products,
or deployed on Convedia’s highly optimized media server platforms.
Convedia eXMP technology is designed to offer our customers and solution
partners a single media processing technology, that can scale from the
smallest entry-level enterprise application to the largest IMS multi-service
carrier deployment.”
Convedia’s award-winning family of carrier-class
IP media server products and technology reduces capital and ongoing operational
costs by consolidating the functions of traditional announcement and recording
servers, interactive voice response units (IVR/VRU), audio/video conference
bridges, voicemail servers, and speech platforms onto a single shared
media processing platform. Convedia works closely with leading network
equipment providers, application developers, and system integrators to
deliver some of the industry’s most innovative and cost-effective
network and enhanced service solutions for service provider and large
enterprise customers. eXMP technology continues that innovation.
Convedia is the leading supplier of application-
and platform-independent IP media processing products and technologies
for VoIP and IMS networks. Convedia’s products enable fixed, mobile
and cable service providers deploying IMS and pre-IMS services to reduce
service delivery costs, and more rapidly introduce new innovative voice,
video, and multimedia services. Convedia’s products enable enterprise
customers to deliver new productivity-enhancing applications and services
on their converged enterprise networks while helping to reduce infrastructure
and operating costs. Since pioneering the IP media server market in early
2000, Convedia has deployed its multi-service media processing platforms
and technology with over 175 customers worldwide, including over 25 of
world’s top 50 carriers and numerous Fortune 500 customers. Convedia’s
eXMP technology delivers a common set of IP media processing features,
control and management interfaces, and can be deployed on third-party
Linux-based servers, embedded in third-party proprietary platforms such
as routers, switches, and gateways and deployed on purpose-built, highly-optimized
IP Media Server platforms. Convedia is a privately held company headquartered
in Vancouver, Canada, with regional offices in Asia, the United States,
and Europe. For additional information about Convedia, its products and
technologies, or the role of media servers in VoIP and IMS networks visit
www.convedia.com.
Interprose PR for Convedia
Becky Obbema
+1-408-778-2024
becky_obbema@interprosepr.com
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