RINGBACK TONE SOLUTIONS

Ringback tones are the audio sounds heard by a caller while they wait for their connection to a called party to be completed. Traditionally, ringback tones were fixed by the service provider and consisted of uninteresting ringing or beeping sounds. Today, personalized ringback tone services allow subscribers to select the ringback sounds heard by their callers, giving them an innovative way to differentiate and express themselves to their friends and business contacts through favorite song clips or sounds. Subscribers, using a web interface or their phone keypad, can easily specify or purchase personalized ringback tones from a library of offered songs, sound effects, or multi-lingual messages. Recent service innovations allow different ringback tones to be played by the network depending on the caller’s CLI (Calling Line Identification).

Convedia Media Servers provide an optimized IP-based solution for generating and playing a large variety of tones, announcements, or audio clips for personalized ringback tone services. When controlled by a ringback application server, softswitch, or mobile switching center, Convedia Media Servers can stream thousands of different audio RTP streams simultaneously to a large network of calling endpoints. Audio content can be stored internally or on one or more separate file servers using a variety of industry-standard codecs. Convedia Media Servers provide industry leading capacity and scalability for any wireline, wireless, or cable-based deployment of personalized ringback tone services, along with the superior economics and flexibility of an IP-based Multiservice solution.

Convedia’s ringback tone solution features include:

• industry-leading tone playback capacity
• fully customizable ringback tones, music clips, or sounds
• support for multiple languages
• support for ringback tones provisioned in the media server and/or on an external NFS/HTTP server
• automatic transcoding between codec types
• powerful tools to convert existing tone libraries to WAV format
• your choice of SIP, VoiceXML, or MGCP interfaces to control the announcement server features

Convedia is a leader in developing IP media servers designed for rapid integration and payback in customer and solution partner ringback tone solutions. To learn more about improving the scalability of your personalized ringback tone deployment, please contact Convedia today.